Welcome to
Magic Business Club
Imagine what could be possible when you unlock the potential of your people and their performance...
“I liked Russell Earnshaw, although I am concerned that he is on a fine-line between genius and nutcase!”
– Our favourite quote
How can we help you?
Teams
Maximising your team's performance in a complex world by providing clarity in a changing context, while demonstrating care and remaining curious.
Leadership
Influencing people in an uncertain world, whilst ensuring individual and team growth requires adaptable leadership. Holding the mirror up to yourself will develop the key skills and allow you to inspire your teams through your behaviours and actions
Coaching
Creating a supportive environment that promotes growth by co-creating learning moments that will stretch you and your teams, delivering amazing results
Creativity
In a world that is constantly changing, effective solutions to everyday problems will help you get ahead and stay ahead of the opposition
Who we've worked with
The Magic Academy is dedicated to supporting business in developing high performing teams.
We just don’t do ‘off the shelf’. Every Magic Academy Experience is carefully crafted to ensure maximum impact for your people. Get in touch and let’s get excited about exploring, learning and growing…
The Change you're looking for starts today
Meet our coaches
Still studying at the University of Life, hoping for full honours. I have been fortunate to have worked in and around sport for most of my adult life. After playing rugby for my home club Tynedale, I joined Northampton Saints and then Newcastle Gosforth and represented the North of England and England A. I was Head of Newcastle Falcons Academy and was then appointed as the youngest Director of Rugby in the Rugby Premiership. Following which I spent over 10 years heading up the performance pathway for England Rugby and I am really proud to have been involved at a time where the pathway won numerous Six Nations and Junior World Cups. I am co-founder and a director of The Magic Academy and work across a number of other sports including the England Cricket, England Hockey and England Handball. I’m involved with UK Sport in their culture health check programme where we support the Olympic Sports in appraising their culture and environments. I also work as a team coach for Leading Edge where I work with business teams and leaders including Mars, Levi and Jaguar Landover. Locally I work with Swayed Greyhound supporting businesses here in the North of England.
Since graduating from Cambridge in 1997 with a Masters in Economics and Mathematics, I’ve been involved in sport winning the European Cup as a player with Bath, competing and coaching in the Commonwealth Games, winning numerous World Series events and a Silver medal at the 2013 World Cup as coach with England 7’s and a World Championship gold medal as a coach with GB Students. I worked in the England Rugby Pathway (England U18’s and U20’s) as part of an inter-disciplinary team developing world-class English rugby players, many of whom played in the 2019 WC Final. I now work cross-sport (with organisations including GB Hockey, British Swimming, the FA, British Triathlon, the RFL) and in business (Google Abbott and the NHS among others) with a focus on developing people, leadership, coaching, working as effective teams and creative thinking.
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John Fletcher knows his stuff inside out and always gives you the details you need for the ‘how to’ part of coaching, but his skill is that he knows how to communicate it. He has knowledge and incredible people skills.
I met John when he came to coach the academy up at Newcastle Falcons. I instantly recognised the respect that the young players had for him. All the players did, not just the ones playing in the team but also the ones who never made it. When he became head coach I experienced it myself. Fletch created a great team environment and guided his players brilliantly, but he also spent time with everyone. He listened, made the effort to understand each individual and made us all feel important.
With very few people have I ever felt such a good balance between being coached and being given the freedom to express myself and my ideas. As a team, I don’t think we ever performed so consistently well as we did under Fletch’s reign.”
– Johnny Wilkinson CBE